Recently I had the pleasure of speaking with Troy Kirby, Director of Ticket Operations for UC Davis Athletics for his podcast called the “Tao of Sports.” I spoke with Troy about a number of things, but mainly focused on the branding issues that arise in ticket sales within college and professional sports. The juxtaposition of the ticket sales goals and the branding goals shows that they are not supposed to be separate goals, however many times they are treated that way.
Here is the description that Troy used on his site to describe our conversation – along with a link to the episode.
VP of Partnerships & Strategy at Adrenalin, Bryan Kimbell has helped some of the largest professional teams in the country realize and re-establish their brand identity with fans. Kimbell talks about advertising, fan perceptions, how giveaways can harm a brand’s value, and feel for logos.
I would love to hear your feedback if you have a moment to let me know what you thought of the information presented and how clear I was able to present those ideas. Thank you for listening and I look forward to hearing from you.