To consistently provide a platform for our clients to accomplish revenue objectives through brand expansion, creative design, strategic thinking and innovative solutions.


Dan Price and Rick Fillmon founded Adrenalin in 1997 as a creative agency specializing in sports marketing and design after working on the team-side for Ascent Sports, owners of the Denver Nuggets and Colorado Avalanche. Over the last 17 years Adrenalin has developed into a very reputable full-service creative and strategy agency for clients in major professional sports leagues and the outdoor and lifestyle industry. We’ve been a part of some truly historic sports branding projects—from the new Phoenix Coyotes logo to the rebranding of the LA Kings in the years leading up to their first Stanley Cup win in 2012.

Over the last four years Adrenalin has successfully transitioned their experience in sports—selling “products” with flexible outcomes (wins/loses)—to industries with more predictable product offerings, including outdoor recreation . We’ve helped PMI Ropes and various cycling clients convey their unique message to the enthusiasts exploring and interacting with the great outdoors in ways that connects to the passion of that experience. It helps that the leadership of Adrenalin are those enthusiasts—passionate fishermen, cyclists and backcountry campers. This transition has brought together our passion for the outdoors, and our extensive branding experiences from the sports industry, to create potent solutions for our clients.

Process—Brand XP™

Brand XP is Adrenalin’s proprietary process for establishing powerful brands. Through a three step process: ANALYZE, BUILD and CONVEY, we help you reach your goals by defining the brand foundation, developing solid creative elements and delivering your message to your target audience. We call it Brand XP™, you’ll call it genius.


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