We live and breathe brands. Here’s what we talk about:

Advertising - describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.

Analyze - examine methodically and in detail the ...constitution or structure of information, typically for purposes of explanation and
interpretation.

Associations - a connection or cooperative link between people or organizations.

Awareness - having knowledge or perception of a situation or fact.

Brand - the belief or perception that is created by the combination of tangible and intangible elements of a product, service or organization.

Brand Awareness - the actual marketplace reflection of your branding efforts.

Brand Equity - the stockpiling of brand identity that the marketplace attributes to your brand.

Brand Identity - the unique set of attributes that define your brand.

Brand Identity Traps - tactical errors that prevent your brand from reaching it’s full potential.

Brand Loyalty - the single most important goal of any branding campaign, loyalty creates a platform for an ongoing relationship with the marketplace.

Brand Personality - the human characteristics associated with your brand, such as exciting, sturdy, edgy, etc.

Brand Position - how your brand is perceived related to that of the competition.

Build - construct (something, typically something large) by putting parts or material together over a period of time.

Characteristics - a feature or quality belonging typically to a person, place, or thing and serving to identify it.

Color Palette - the range of colors, used within a brand or campaign.

Communication Traits - the sharing of distinguishing qualities or characteristics.

Composition - the action of putting things together; formation or construction.

Convey - make (an idea, impression, or feeling) known or understandable to someone.

Core Values - uncompromising beliefs that drive organization behavior through all interactions both internally and externally. Never changing regardless of circumstances. They are governing principles that help you make sound, consistent decisions.

Culture - the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

Community Relations - the way in which two or more concepts, objects, or people are connected; a thing’s effect on or relevance to another.

Creed - set of beliefs or aims that guide someone’s actions.

Differentiators - identify differences between two or more things, organizations or people.

Font - a set of type of one particular face and size.

Guidelines - a general rule, principle, or piece of advice.

Graphics - a part or aspect of something esp. one that is essential or characteristic.

Integrated Branding - a critical aspect to a successful branding campaign. All communication efforts must relay the same message.

Key Messages - the most important catchphrase or slogan, used in promoting a product.

Key Differentiators - determine main points that make someone or something different.

Logo - a symbol or other design adopted by an organization for identification.

Loyalty - a strong feeling of support or allegiance

Message Style - a manner of which a verbal, written, or recorded communication is sent.

Mission Statement - an organization’s guiding principles that state goals, values and where its headed. Defines overall plan in a short interesting manner. Should be meaningful, motivating, measurable and memorable.

Name - a word or set of words by which a person, animal, place, or thing is known, addressed, or referred to.

Perception Gap - a disparity between your desired brand and the marketplace’s assigned attributes to your brand.

Personality Trait - distinguishing qualities or characteristics of a person or organization.

Position Statement - a no-nonsense statement of how the company is perceived in the minds of the customer.

Public Relations - the managing of outside communication of an organization to create and maintain a positive image.

Recognition - acknowledgment of something’s existence, validity. The appreciation or acclaim for an achievement or service.

Research - the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions testing.

Slogan - A phrase expressing the aims or nature of an organization, typically used repeatedly in advertising or promotions.

Tagline - a variant of a branding slogan typically used in marketing and advertising to create a memorable phrase that will sum up the tone and reinforce the audience’s memory of a product.

Target Market - a specific person, or place selected as the aim of a message.

Value Proposition - a person’s principles, standards or behavior conveyed in a scheme or plan of action.

Videa - visual interpretation of an idea or thought.

Vision Statement - an emotionally-derived statement that produces a visual image of where an organization will go and how it will affect the customer. Identifies the real, human value of the organization.