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The Adrenalin team on my last day - May 10, 2013

My Last Day at Adrenalin!

On May 10, 2013 By Bryan Kimbell

It is with mixed emotions that I am sending this email out today, as it will be my last at Adrenalin. My 6 years with Dan and Rick have been wonderful—full of amazing clients, challenges and camaraderie. But as it is with most things, it had to come to an end so that I may [...]

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Marketing Should Be a Profit Center, Not a Cost Center

On April 2, 2013 By Bryan Kimbell

Originally posted on LinkedIn by Tim Williams - Author, founder of Ignition, co-founder of Thought Legion; dedicated to making professional firms more valuable. We at Adrenalin believe this and have been delivering revenue-centric results for over 16 years. This [...]

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Bryan Kimbell – TAO of Sports Podcast

On March 21, 2013 By Bryan Kimbell

Recently I had the pleasure of speaking with Troy Kirby, Director of Ticket Operations for UC Davis Athletics for his podcast called the “Tao of Sports.” I spoke with Troy about a number of things, but mainly focused on the branding issues that arise in ticket [...]

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Adrenalin Designs Arapahoe Basin’s 2013 Spring Campaign

On March 8, 2013 By admin

By: Danielle Vala - Graphic Designer Each year, Arapahoe Basin Ski Area celebrates its extra-long season with a platter of extraordinary events that take place in the spring. When the snow begins to taper at most resorts in Colorado, skiing at A-Basin is in full-throttle—enjoying the Festival of the Brewpubs, Shakin’ at the Basin Concert Series, [...]

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Increasing Revenues Through Building A Consistent Brand

On February 12, 2013 By Dan Price

Dan Price, Principal/President of Adrenalin, was chosen as one of the 80 most distinguished sports business professionals that spoke at the National Sports Forum in Orlando at the end of January. The following is a recap of his presentation that he made on how to increase revenues through building a consistent brand and why clearly [...]

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Creating an Outdoor Consumer Brand

On February 4, 2013 By Bryan Kimbell

After traveling to the Outdoor Retailer show in SLC, and then coming back to Denver and attending the Snowsports Industry Association show, I’ve noticed there are more and more “new” brands out there. Unfortunately, as is the case with many of these start-ups, the owners are very focused on their product and some cool video [...]

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Brand Management – Top 3 issues to watch

On January 23, 2013 By Bryan Kimbell

Brand management is an area where many companies often struggle. This blog covers the top 3 issues to watch after in this area of branding, which are: Brand misrepresentation & piggy-backing Employees as bad brand reps Lack of referral business from customers Brand Misrepresentation & Piggy-Backing Often there are marketers that work with brands that [...]

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Vacations put the creative process to work

On December 3, 2012 By Dan Price

I’m a bicycle commuter, and along with providing me with exercise, fresh air and gas savings, the 90 minutes I spend riding each day pays off professionally: Some of my most creative campaign concepts have come to me as I’m rounding a steep curve or pushing up a killer hill. Oftentimes I [...]

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LA Kings primary mark, or crest as it is called in hockey

Rebranding: It can happen without changing your logo! An LA Kings case study.

On August 17, 2012 By Bryan Kimbell

Introduction It’s one thing to create a brand from scratch, but what to do when you have a sneaking suspicion that your long-time image needs an overhaul? Change is always a stressful experience for people, so changing a brand can be a challenge of a different magnitude. In this blog we are going to take [...]

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Typography for the Web—and the Future

On July 17, 2012 By admin

By Danielle Vala Most Web users visit a site because they’re researching a topic or looking for how-to instructions — That means that text, more than colors or images, is of supreme importance. Whether people are looking for a summer squash recipe, a restaurant review or reading the latest on the Cruise-Holmes split, they’re mostly [...]

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