Daniel S. Price
Principal/President
“Successful marketing is built on a combination of many things. First and foremost is an understanding of your company’s position in the market. Next is the development of the brand itself and finally, the execution of your plan.” -Daniel S. Price
A co-founder of Adrenalin, Dan has served as Creative Director since the agency’s inception in 1997. His sports industry experience, brand development methods and ability to understand client objectives are keys to Adrenalin’s clients’ success. Recognizing the branding needs of Adrenalin’s extensive list of national and local clients, Dan led the charge in the development of Adrenalin’s proprietary BRAND XP process — a three-step process that starts with a detailed analysis of an organizations needs and concludes with a complete campaign launch and execution. Under his direction, the talented members of Adrenalin’s team have helped the Los Angeles Kings, Chicago Fire, Harlem Globetrotters, Denver Broncos, Phoenix Coyotes and many others have triumphed in their marketing efforts.
Dan honed is creative and leadership skills while serving as the Creative Director for the Denver Nuggets/Colorado Avalanche and later, Ascent Sports. During his tenure, Dan oversaw the branding of the teams through the development of their marketing campaigns. It was during the 9 years with Ascent Sports that Dan gained a wealth of experience and contacts throughout the industry. Those contacts would later serve as the foundation necessary to start Adrenalin.
Since his graduation from The Art Institute of Colorado, Dan has enjoyed an illustrious career and continues to share his experiences with other marketing and sports professional through public speaking and mentoring programs. He serves on the Denver Steering Committee for the National Sports Marketing Network and the Advisory Council for the Sports and Entertainment Management program at the University of Colorado, Denver Graduate Business School.
Dan enjoys snowboarding, cycling, hiking and fishing with his wife and two daughters.
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