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ADRENALIN, INC. SELECTED BY USA CYCLING
AS SPONSORSHIP AGENCY OF RECORD
Adrenalin to Provide Comprehensive Sponsorship
Services to USA Cycling, Including Strategic Planning, Materials
Development and Sponsorship Sales
 Denver,
CO – June 7, 2005 – Adrenalin, Inc. (www.goadrenalin.com),
The Brand Expansion Team for sports organizations, today
announced that the company has been selected by USA Cycling
as its agency of record for sponsorship services. Through
this agreement, Adrenalin will fully manage and support
every aspect of USA Cycling’s sponsorship program,
including strategic planning, sponsorship materials development
and tactical execution of the sponsorship program.
“USA Cycling’s selection of Adrenalin to help
them achieve their ambitious sponsorship goals is a strong
validation of the expanded service offering Adrenalin launched
in early May,” said Daniel Price, President of Adrenalin.
“Adrenalin’s strategic marketing services are
designed to drive revenue generation for sports organizations
like USA Cycling that understand the importance of effective
brand management.”
Under terms of the retainer agreement, Adrenalin’s
responsibilities will include development of a full suite
of sponsorship materials, including sponsorship collateral,
an expanded Web site, and a sponsorship CD-ROM. Adrenalin
will also be directly responsible for achieving USA Cycling’s
sponsorship sales objectives.
“Sponsorships are a critical factor in the success
of USA Cycling, which is why we selected Adrenalin to plan
and manage our sponsorship program,” said Gerard Bisceglia,
CEO of USA Cycling. “Adrenalin’s sponsorship
team, led by Dave Smrek, has an outstanding track record
of success driving revenue generation activities for sports
organizations. We look forward to collaborating with Adrenalin
to strengthening USA Cycling’s sponsorship initiatives
to achieve our branding and financial goals.”
About USA Cycling
USA Cycling is the official cycling organization recognized
by the USOC and is responsible for identifying, training
and selecting cyclists to represent the United States in
international competitions. USA Cycling, doing business
as the USCF, NORBA and USPRO, manages nearly two dozen major
events each year and is involved in the coordination of
2,500 additional cycling events each year. USA Cycling ensures
the ongoing development and safe participation in the sport
of cycling. For more information about USA Cycling, visit
www.usacylcing.org.
About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding, marketing
& design agency that specializes in supporting the brand-expansion
goals of sports organizations around the world. Adrenalin
develops, expands and differentiates the brands with a single
goal – to drive revenue for sports organizations.
Adrenalin’s integrated brand expansion services include
strategic planning, campaign development, logo design, collateral
materials creation, advertising direction, multimedia design,
sponsorships and other services.
For more information about Adrenalin, visit goadrenalin.com.
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