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ADRENALIN, INC. SELECTED BY DENVER BRONCOS
TO
PARTNER ON MAJOR NEW BRANDING INITIATIVE
Adrenalin to Serve as Franchise’s Branding
Agency of Record and
Direct “Broncos Country” Campaign
Denver,
Colo. –
August 30, 2005 – Adrenalin, Inc. (www.goadrenalin.com),
The Brand Expansion Team for sports organizations, today
announced that the Denver Broncos have selected Adrenalin
to serve as the franchise’s branding agency of record
and to direct a major new branding and sponsorship campaign:
“Broncos Country.”
Adrenalin will develop and direct all aspects of the “Broncos
Country” campaign, which will embrace and celebrate
the unique, long-standing passion of the team’s broad
fan base by highlighting how fans express their support
for the team.
The campaign will begin prior to the start of the 2005 regular
season, launching initially with outdoor media including
billboards, buses and street banners, to be followed by
additional media in subsequent phases of the campaign.
“The Broncos are an outstanding organization and it
is fantastic to have this opportunity to work with the franchise
on such an important initiative,” said Daniel Price,
President of Adrenalin. “We are excited to assist
in leveraging what is already one of the most powerful brands
in professional sports in the Broncos.”
“Broncos Country is the most comprehensive marketing
initiative that our organization has undertaken in recent
years, and it is critical to have the right partner for
this initiative,” said Steve Harbula, Director of
Marketing Communications for the Denver Broncos. “We
chose Adrenalin because they take a truly comprehensive
approach to building sports brands, and their team includes
experts in key areas such as sponsorships, strategic marketing
and design. Adrenalin has succeeded in designing a campaign
that enables each of our constituencies – fans, partners
and the team itself – to feel at home in Broncos Country.”
About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding, marketing
& design agency that specializes in supporting the brand-expansion
goals of sports organizations around the world. Adrenalin
develops, expands and differentiates the brands with a single
goal – to drive revenue for sports organizations.
Adrenalin’s integrated brand expansion services include
strategic planning, campaign development, logo design, collateral
materials creation, advertising direction, multimedia design,
sponsorships and other services.
For more information about Adrenalin, visit goadrenalin.com.
About The Denver Broncos
The Denver Broncos won back-to-back Super Bowl championships
in 1997 and 1998, becoming one of just six NFL franchises
to accomplish that feat. They have compiled the best home
record in football from 1974-2004 and are regarded as having
some of the most loyal fans in all of professional sports.
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