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ADRENALIN, INC. SELECTED TO BRAND BROOMFIELD
EVENT CENTER AND NEW CBA AND CHL TEAMS
Adrenalin to Serve as Branding Agency of
Record for
Event Center and for New Basketball and Hockey Teams that
Will Call the Facility Home
Denver, Colo. – October 11, 2005 – Adrenalin,
Inc. (www.goadrenalin.com), The Brand Expansion Team for
sports organizations, today announced that the company has
been selected as the branding agency for the Broomfield
Event Center and for two professional sports teams that
will play in the facility: a new CBA basketball team and
a new CHL hockey team.
Adrenalin will lead all branding activities for the facility,
which is scheduled to open in November 2006. Adrenalin’s
responsibilities will include brand development for the
facility and strategic guidance regarding revenue generation
activities.
Adrenalin will also lead branding activities for the CBA
and CHL franchises that will play in the facility. This
will include the naming process for both teams, as well
as logo design, uniform design and additional branding activities.
Adrenalin will also support the teams’ revenue generation
activities, including sponsorship development, strategic
marketing, ticketing efforts, etc.
The Broomfield Event Center is a state-of-the-art 6,000-seat
facility with 185,700 square feet of space. The facility
will host more than 130 events each year, including sporting
events, concerts, family shows, community events, farmers
markets, conventions, trade shows, educational and religious
events, rodeos and carnivals.
“Effective branding and marketing are critical success
factors for facilities like the Broomfield Event Center,
which are designed to become an integral part of the social
and cultural fabric of an area. And the same is true for
franchises like CHL and CBA teams, which want to establish
a strong connection with a local community,” said
Dave Smrek, Principal at Adrenalin. “We look forward
to working with the Event Center and the new basketball
and hockey teams to establish identities that resonate strongly
with people throughout the Broomfield area.”
“Adrenalin was the clear choice as our branding partner
for the Broomfield Event Center and our new CBA and CHL
teams because Adrenalin has so much experience managing
successful launches for sports organizations,” said
John Frew of Wiens Frew Management Group, which will manage
the Broomfield Event Center. “Adrenalin has done outstanding
work branding facilities like Invesco Field at Mile High
and has done standout branding work for a long list of sports
organizations including other CHL and CBA franchises. Adrenalin’s
strategic counsel will be a major factor in the success
of our launch.”
For more information about the Broomfield Event Center,
please visit http://www.ci.broomfield.co.us/news/aristanews.shtml.
About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding, marketing
& design agency that specializes in supporting the brand-expansion
goals of sports organizations around the world. Adrenalin
develops, expands and differentiates the brands with a single
goal – to drive revenue for sports organizations.
Adrenalin’s integrated brand expansion services include
strategic planning, campaign development, logo design, collateral
materials creation, advertising direction, multimedia design,
sponsorships and other services.
For more information about Adrenalin, visit goadrenalin.com.
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