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ADRENALIN, INC. LEADS BRANDING PROCESS
FOR QWEST ARENA IN BOISE, IDAHO
 Denver,
Colo. – November 4, 2005 – Adrenalin, Inc. (www.goadrenalin.com),
The Brand Expansion Team for sports organizations, today
announced that it has been selected as the branding partner
of the newly-named Qwest Arena in Boise, Idaho and will
provide the arena with a variety of branding and marketing
services. Adrenalin has also designed the new logo for the
Qwest Arena which was unveiled this month along with the
arena’s new name. Previously called the Bank of America
Centre, the Qwest Arena is home to two professional sports
teams.
“In developing the Qwest Arena branding and signage
package, it was important to combine the attributes associated
with Qwest with the personality of the beautiful city of
Boise. Boise is one of the up and coming sports towns of
the western United States, and Adrenalin’s goal was
to capture the passion of the region’s sports fans,”
said Daniel Price, President of Adrenalin. “The Qwest
Arena is the premier facility for sports fans throughout
Idaho and Eastern Oregon.”
About Qwest Arena
Qwest Arena is the most original indoor sports and events
arena in the Northwest. Located in the heart of downtown
Boise, Qwest Arena is just steps away from shopping, restaurants
and local businesses. The Arena has bowl seating for 5,000
people, including 39 entertainment suites and The Zone restaurant
and sports bar overlooks all of the action in the Arena.
Home of the 2004 ECHL National Champion Idaho Steelheads
and the Idaho Stampede of the Continental Basketball Association,
Qwest Arena hosts a variety of special events including
concerts, trade shows, conventions, ice shows, and other
sporting events. Adjoined to the arena, the Grove Hotel
is Boise's only AAA-rated Four-Diamond property, and embodies
the essence of luxury and convenience while living up to
the highest standards and amenities in the state.
About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding, marketing
& design agency that specializes in supporting the brand-expansion
goals of sports organizations around the world. Adrenalin
develops, expands and differentiates the brands with a single
goal – to drive revenue for sports organizations.
Adrenalin’s integrated brand expansion services include
strategic planning, campaign development, logo design, collateral
materials creation, advertising direction, multimedia design,
sponsorships and other services.
For more information about Adrenalin, visit goadrenalin.com.
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