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ADRENALIN, INC. DEVELOPS LOGOS FOR DENVER
OUTLAWS
MAJOR LEAGUE LACROSSE (MLL) TEAM
Denver, Colo. – November 18, 2005 – Adrenalin,
Inc. (www.goadrenalin.com), The Brand Expansion Team for
sports organizations, today announced that the company has
designed the  brand
for The Denver Outlaws, the new Major League Lacrosse (MLL)
team. Adrenalin created the full logo family for The Outlaws,
including a primary logo, secondary logo and wordmark. The
logos were just unveiled by The Outlaws, which will begin
playing at INVESCO Field at Mile High in the Summer of 2006.
“Adrenalin has created logos for The Denver Outlaws
that perfectly capture the personality of our team and the
gritty, energetic style of play that fans will see on the
field starting this season,” said Mac Freeman of The
Denver Outlaws. “It is critically important for a
new sports franchise to have a logo that connects with the
public, and Adrenalin’s logos will definitely resonate
powerfully with lacrosse lovers along the Front Range.”
“It’s exciting to see the launch of The Outlaws
in a city that has proven its love for the sport of lacrosse,”
said Daniel Price, President of Adrenalin. “The name
and identity of the team represent the western heritage
of Denver and the ruggedness of the sport. We look forward
to opening day.”
The Major League Lacrosse League was launched in 2001 and
now features 10 teams in cities across the United States.
For more information about MLL and The Denver Outlaws, visit
www.majorleaguelacrosse.com
or www.denveroutlaws.com.
About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding, marketing
& design agency that specializes in supporting the brand-expansion
goals of sports organizations around the world. Adrenalin
develops, expands and differentiates the brands with a single
goal – to drive revenue for sports organizations.
Adrenalin’s integrated brand expansion services include
strategic planning, campaign development, logo design, collateral
materials creation, advertising direction, multimedia design,
sponsorships and other services. For more information about
Adrenalin, visit goadrenalin.com.
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