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ADRENALIN, INC. LEADS “DEMAND
THE MOUNTAIN” FAN AWARENESS CAMPAIGN FOR THE MTN.
MOUNTAIN WEST SPORTS NETWORK
Adrenalin-led Campaign Aims to Expand Fans’ Access to the Mountain West Conference Sports Television Network
Denver,
Colo. –September 13, 2007 – Adrenalin,
Inc. (www.goadrenalin.com), The Brand Expansion Team for
sports organizations, is leading a large-scale fan awareness
campaign for “The
Mountain” – The Mtn. - Mountain West Conference
Sports Network.
The “Demand the Mountain” campaign is aimed
at expanding fans’ access to the television network’s
coverage of 19 collegiate sports, including football
games featuring all nine universities in the Mountain
West Conference. The Mtn. (themtn.cstv.com) will feature
30 Mountain West Conference football games during the
2007 season, and the awareness campaign designed and
executed by Adrenalin celebrates fans’ excitement
about the new football season while also educating fans
about how to get access to the network if their television
service provider does not yet carry it.
“A sports network that is dedicated to Mountain
West Sports has tremendous value for fans of the Mountain
West Conference, so many of whom want in-depth, year-round
coverage of their favorite Mountain West Conference sports
teams. Unfortunately, not every television provider currently
carries The Mtn., which is very frustrating to many MWC
sports fans, especially now that the football season
is underway and fans want to be able to watch their team
or conference games each week. The ‘Demand the
Mountain’ campaign is designed to arm fans with
information about who to contact to request access to
the network,” said Dan Price, president of Adrenalin.
The “Demand the Mountain” campaign
includes:
- 74 television ads customized for specific schools
and markets informing customers of DirectTV, Dish Network
and certain local cable networks about how to request
the Mountain West Conference sports network;
- A series of radio commercials featuring Mountain
West Conference sports legends Ty Detmer and Alex Smith
alerting fans about how to contact their television
service providers if they do not currently have access
to The Mtn.;
- A series of print advertisements in newspapers in
Mountain West Conference markets;
- And Web advertising on numerous online sites frequented
by fans of Mountain West Conference football and athletics.
“We were so thrilled with the work that Adrenalin
did for us and in such a short amount of time. Getting
the message out quickly was imperative and Adrenalin
worked tirelessly with us to achieve our goals. Thank
you Adrenalin for helping us get our message out!” said
vice president and general manager Kim Carver.
To learn more about “The Mountain” and how
to get access to The Mtn. network programming, visit http://themtn.cstv.com/.
About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding,
marketing & design agency that specializes in supporting
the brand-expansion goals of sports organizations around
the world. Adrenalin develops, expands and differentiates
the brands with a single goal – to drive revenue
for sports organizations. Adrenalin’s integrated
brand expansion services include strategic planning,
campaign development, logo design, collateral materials
creation, advertising direction, multimedia design,
sponsorships and other services. For more information
about Adrenalin, visit goadrenalin.com.
About the Mountain West Sports Network
The Mtn. Mountain West Sports Network is the first network
completely dedicated to a college athletic conference,
the Division I Mountain West Conference (MWC). The
Mtn., which debuted September 1, 2006 on the eve of
the 2006 collegiate football season, brings viewers
Mountain West Conference (MWC) athletics across multiple
sports. In the 2006-2007 season, the network covered
165 live games and more than 6,300 hours of programming,
including conference championships, men's and women's
Olympic sports,
coaches shows, pre- and post-game analysis and live press
conferences.
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