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L.A. KINGS EXTEND BRANDING CONTRACT
WITH ADRENALIN INC.

Denver, Colo. and Los Angeles, Calif. – October 4, 2009 – Adrenalin, Inc., The Brand Expansion Team, will continue to serve as the branding and marketing agency for the Los Angeles Kings through a contract extension for the NHL franchise’s 2009-2010 season. As the creative agency for the Kings, Adrenalin will be responsible for development and execution of the team’s branding and marketing campaigns leading up to and during the coming season. Adrenalin will also continue to provide branding and marketing support for the LA King’s community outreach and charitable efforts.

“Adrenalin has done excellent work for us, and it will be great having them on board with us again for the coming season. It’s more important than ever for sports organizations to have the right brand strategy and marketing efforts, and Adrenalin brings great expertise from their years of work with sports teams across the country. They know how to map branding and marketing efforts to our business goals, and that has made them a valued and trusted partner,” said Chris McGowen, CMO ot the Los Angeles Kings.

“No sports organizations have been immune from the economic downturn, but the best-run organizations understand that these conditions present opportunities for the smartest teams to expand their brand and position themselves for growth. This is particularly true in markets like Los Angeles where there is such a competitive landscape for sports and entertainment,” said Daniel S. Price, Principal and President of Adrenalin. “The LA Kings have embraced branding as a key to their business plan, and it is a pleasure to work with a team that understands how big a role branding and marketing can play in their success.”

About Adrenalin, Inc.
Adrenalin, Inc., founded in 1997, is a full-service Brand Expansion agency, specializing in the sports industry. Our direct experience with team branding and marketing has been key to Adrenalin becoming a leader in sports-specific branding.

Our years of results-driven marketing experience, combined with a deliberate, straightforward approach, uniquely enable us to develop, expand and differentiate brands for organizations across the country. Adrenalin effectively delivers marketing platforms that efficiently allocate marketing resources and maximize revenues.