II. Build
After the Analysis and discovery phase are complete we move forward with the visual and written aspects of the brand. Creating the elements that will convey the essence of your brand to your key audiences, we build the necessary tools for use in the future to communicate the brand proposition to your audience. As an added safety measure we can coordinate further research at this stage to gain input and direction from key constituents. After all branding elements have been created, explained, and buy-in is established on the client side, we show you how to use and protect your brand for maximum impact through the development of a Brand Standards Guide.
1. Brand Development
Based on the Brand Analysis Report, we will address any applicable changes to your brand foundation, elements, and personality. This stage is a profoundly important step to building a truly valuable brand. If your company has various branding elements developed by different individuals over a long period of time—with no clear, consistent message, imaging or goal—stop reading now and fill out the form to the right and let us help. We can build you a strong brand foundation—corporate vision, mission and core values—that will provide a clear-cut consistent brand foundation.
2. Brand Testing
This stage includes research using qualitative (focus groups) and quantitative (online/phone surveys) methods to measure if the new elements convey the desired essence of the brand. This is an important step if you are putting a lot of resources toward a product launch, team launch, rebranding or merger and want to make sure the brand essence is being interpreted the way you intended.
3. Brand Standards Guide
The culmination of the organization’s foundation, brand elements, and personality provide the necessary tools and direction to tell the story while protecting the integrity of the brand. This is the single most important tool that a company can use to mitigate issues, grow allegiance and drive revenue. It is also the single most underused tool.
