III. Convey
This is when the rubber hits the road. We’ve worked with you to discover ways to improve your brand, built out the essential elements of the brand, and now it’s time to get it out in the market. In today’s crowded media environment, it’s more complicated than ever to make sure the right people hear the right message at the most opportune time. At Adrenalin, we put just as much effort into delivering your message as we put into developing it.
1. Laying the Campaign Foundation
With a thorough understanding of your past successes and challenges, we will implement our broad, strategic knowledge of marketing execution and identify an approach for a campaign that focuses on closing your Brand Gap and realizing the full potential of your brand. Starting with realistic goals for the campaign, we move through reach, awareness and placement issues to come up with the appropriate strategy for your budget.
2. Creative Campaign Concepts Development
Matching the foundation of the campaign with effective creative, we will develop the look and feel of a campaign with the objective of reaching the goals that were set for your branding efforts. Campaign creative is tricky—it can pull someone in to the point of action, purchasing immediately—and it can imprint your brand in their minds for later use when they are closer to a purchasing event. We work through an integrated media approach and create messaging and design that match the medium, audience and location. Our campaigns are effective, efficient and always watching out for your bottom line.
3. Supplemental Campaign Standards Guide
Sometimes there are situations that require third parties to use your brand elements, whether you are a company that sponsors an event or a sports team with a sponsor that wants to show it’s affiliation. In many situations this offers a terrible platform for your brand, typically surrendering to the company that is placing the media. The Campaign Standards Guide is a great way to show those partners your preferences on how you’d like to see your brand represented in their advertising. It outlines all of the unique elements, and gives direction to there proper use.
4. Execute Campaign
Deliverable: Once the various communication vehicles are assessed and selected, media buys are made and a schedule is set for the run of the campaign, we get to work on the execution of the campaign.
