Need: Steward an iconic international brand with annual campaign.

Approach: Adrenalin has proudly partnered with the Globetrotters for 10 years.  Putting on over 300+ US events annually, the Globetrotters rely on the creation of a fresh, relevant brand and subsequent execution that enables each and every tour to be a success. Consistently-branded deliverables include taglines, electronic campaigns, print ads, brochures, collateral and a game program.

Result: For the Globetrotters, fun is the key, but success can be measured through revenues; specifically sponsorship, ticketing and merchandise revenues.  They currently expect to generate over $60 M this year, which is a 500% increase from the mid-1990’s.