Need: Strategize and develop an overarching brand that cut through the clutter.

Approach: After determining that a key brand differentiator was the lacrosse star power of players involved with the brand, Adrenalin developed a branding palette that leveraged this credibility.  Design, copy and imagery all conveyed that Maverik was a brand about players and for players.

Result: Consistent and impactful branding was established that carried through collateral and merchandise retailing components.