Need: Targeting attendance increases of 10% for the upcoming race season, PPIR needed to integrate all aspects of their branding starting with their Web site.

Approach: Adrenalin completely redesigned and re-mapped the PPIR Web site. Just as importantly, Adrenalin placed a new emphasis on database expansion, providing ongoing prospect collection by integrating promotional contests and enhanced user interaction. Additionally, Adrenalin orchestrated coordination of PPIR’s advertising look throughout all of mediums; including TV, billboard and print collateral.

Result: Database marketing and branding consistency resulted in targeted, concise, and powerful messages. PPIR increased their attendance by 10% even while decreasing advertising dollars over previous seasons, truly resulting in more for less.