Need: Reinvigorate Title Sponsorship of Rocky Mountain Showdown.

Approach: The Rocky Mountain Showdown is the annual collegiate football battle between in-state rivals, Colorado and Colorado State. Starting with redeveloping the event’s logo, Adrenalin eventually overhauled all marketing components, including television and in-game elements. Objectives were to both clearly establish Qwest as the title sponsor and also develop a passionate but playful marketing platform worthy of this long-time rivalry.

Result: The game continues to scale new heights in popularity and the branding platform offers long-term stability.