Need: Reinvigorate organizational corporate marketing efforts.

Approach: Combining passion for the sport, familiarity with the Olympic movement and extensive corporate marketing experience, Adrenalin applied an integrated and comprehensive analysis approach to USAC’s sponsorship’s needs. Through numerous meetings, Adrenalin and USAC jointly determined a corporate marketing position that renewed focus upon the membership base, organizational events and other assets.

Result: The synergies of Adrenalin’s capabilities enabled USAC to develop new marketing materials and methods in a turnkey fashion, which included a brochure, CD-ROM presentation and an independent website. Further, Adrenalin internally directed all efforts as the Corporate Marketing Agency of Record for USAC. In this role, Adrenalin utilizes the materials in its day-to-day efforts representing USAC to prospective corporate marketing partners.

Visit www.usacycling.gopartnerships.com to review the web portion of this project.