Need: Strategize and develop an overarching USAT brand that integrates various departments and multiple agendas to maximize marketing resources and Triathlon participation.

Approach: After conducting numerous internal brand exploratory sessions, USAT and Adrenalin has honed into the critical elements that collectively make for an ongoing, consistent campaign.  Further, a set of processes have been established to prevent departmental deviation from the brand.

Result: USAT has effectively and cost-efficiently developed a “palette” of marketing tools to consistently convey one message across all USAT marketing initiatives.