LA Galaxy - Brand Exploratory Audit

The Los Angeles Galaxy, winner of 4 MLS Championships, is considered the model organization of Major League Soccer. Their accomplishments in MLS, the CONCACAF Champions League, and Lamar Hunt U.S. Open Cup have helped them land the game's biggest stars, including world-icon David Beckham. Never a team to settle on their successes, the LA Galaxy leaders asked Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) to execute a brand audit that would address any perception changes that could hinder the club’s position as one of the top US soccer teams. Adrenalin leaders introduced their proprietary BRAND XP platform to club leaders and executed the necessary steps to provide the answers they sought.

The Result

All the market research findings were addressed and a comprehensive brand style guide was developed to provide the club’s staff, and their media and corporate partners, with the guidelines necessary to strengthen the brand value of LA Galaxy.