‘Sports Authority’ To Be Removed From Mile High Stadium

Jan 03, 2018
‘Sports Authority’ To Be Removed From Mile High Stadium


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A LAX San Diego team name: Seals

Oct 31, 2017
A LAX San Diego team name: Seals

By: Kevin Acee |  Contact Reporter
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USA Cricket Launch Video

Sep 25, 2017

New American governing body branded as USA Cricket

Sep 25, 2017
New American governing body branded as USA Cricket

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Dinger, The Much-Maligned Mascot, Just Wants Colorado’s Love — And A Rockies Win

Aug 10, 2017
Dinger, The Much-Maligned Mascot, Just Wants Colorado’s Love — And A Rockies Win

By Vic Vela

The longest-running debate around Coors Field has nothing to do with whether the Colorado Rockies should have traded for a starting pitcher, or who is the team’s greatest player of all time.

Rather, some of the most passionate debates center around the Rockies’ portly and cuddly mascot, the purple triceratops known only as Dinger.

More eyes are on the Rockies as they make a push for their first playoff appearance since 2009. By extension, that means more eyes on their rotund spokes-dino.

“I just think he’s kind of a dweeb,” says Dan Olds of Denver. “The other teams like, Miles for the Broncos is kind of intimidating; Rocky for the Nuggets is fun and goofy and messes around with fans. Dinger kind of just bounces around like Barney.”

Dan’s not the first to connect baseball’s purple dinosaur with the purple dinosaur of kids’ TV fame. Former Denver Post sports columnist Ben Hochman once put it in writing that Dinger looks like “Barney after a meth binge.”

Denver’s poor little guy is the Rodney Dangerfield of baseball mascots. No respect.

The Dinger-bashing has gone national with a Men’s Journal article simply titled “Baseball’s Most Hated Mascots.” Whose smiling face greets you when you open the page? You guessed it — Dinger.

The dugout dino does have his own loyal, vocal backers, like Tyler Pruitt. He was born the year the Rockies unveiled Dinger, April 16 1994 — “hatched” from a giant egg at old Mile High Stadium, where the Rockies played before Coors Field was built.

“I like Dinger, I grew up with Dinger,” Pruitt says. “When I was a kid, I would come to games and I would get to mess around with Dinger. And the fact that they made him a dinosaur because they found dinosaur bones when they were building coors field, I think it’s cool.”

Brady O’Neill, the Rockies’ supervisor of promotions and special events notes the “area is known for its dinosaur bones.” He also maintains Dinger’s schedule. The mascot is a big enough deal to have his own personal assistant it seems.

”The first ever triceratops that was found anywhere in the world was actually found where Auraria campus is,” O’Neill says. “So we are a hotbed of dinosaur activity. We are a dinosaur graveyard, the state of Colorado and the area around us.”

Denverite Daniel Combs gets the prehistoric connection but, “Dinger seems a bit too cartoonish, I guess,” he says.

So what would be his ideal Rockies mascot?

“You know those YouTube videos with the big dinosaurs jumping on trampolines, getting hit by balls, stuff like that? Make that a mascot, rather than Dinger.”

The criticisms aren’t so much that Dinger’s a dinosaur. It’s mainly that he’s not a particularly ferocious one. Both as a triceratops and with his game face.

He doesn’t do a lot of crazy antics, like when Philadelphia’s famous Philly Phanatic messes around with fans, or the Nuggets’ Rocky flings basketballs toward the net from half court. Dinger will try to distract opposing pitchers from behind home plate late in games, but for the most part he keeps a relatively low profile at the ballpark, compared to other mascots who are more irascible.

But that’s OK, says Dan Price, principle president of Adrenalin, a Denver-based company that does branding for sports organizations. Price played a role in bringing Rocky to the Nuggets a couple decades back, but he says Dinger is a different animal — pardon the pun — with a different personality.

“They just wanted to go down a different path and come up with something unique and they did that very well.”

It’s unfair to compare Dinger to more active basketball mascots like Rocky or the Phoenix Suns’ gorilla, Price says, given the limitations involved in entertaining people at the ballpark.

“If you’re in basketball arena, there’s some given things you can use as part of your stunts,” he points out. “Obviously the hoop – and a big part about what Rocky does are the dunks. I don’t imagine you’d get a mascot at a baseball game to start popping home runs. So it’s the environment.”

Price says Dinger also plays a big role in promoting the Rockies brand in the community, like outreach to schools around the state through the team’s “Make an Impact” program.

“When you have that type of association with a fan base or a potential fan base, where you can send out a mascot, and he entertains and forms that connection for the team, that’s a pretty powerful positioning attribute that these guys can bring in,” Price says.

The Rockies’ O’Neill candidly swats away criticism from Dinger haters. He’s heard it all before.

“If you’re a single male, aged 25-40 you’re here to watch baseball. You're gonna have a beer, you're gonna eat a hot dog, you're gonna watch the game. Dinger isn’t here for you – no matter what.”

On the other hand, he explains, if you’re a single guy who meets a girl and falls in love and you bring a little baseball fan into this world?

“Well now, you’re gonna wait in Dinger’s autograph line, which is ungodly long,” he says. “And the whole time you’re going to be mad because, ‘I thought no one liked him,’ because the line’s really long and all you want is your crying 2-year-old to see Dinger.”

Just consider that the little guy’s revenge. Love him or hate him, the debate over Dinger the dinosaur is in no danger of going extinct, especially if the Rockies roar into the playoffs.


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Rosemont’s new baseball team gets a tasty name: Chicago Dogs

Jul 28, 2017
Rosemont’s new baseball team gets a tasty name: Chicago Dogs

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UNLV Introduces Spirit Mark Refresh for Athletics

Jun 28, 2017
UNLV Introduces Spirit Mark Refresh for Athletics

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The A-Book 2016 Savvy Awards

Sep 28, 2016

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USA Climbing is Rebranding!

Mar 16, 2015


USA Climbing is Rebranding!

Boulder, Colorado – March 12, 2015


USA Climbing, the United States National Governing Body for the sport of competition climbing, announced today that it is releasing its new branding look and feel over the coming months. Working in conjunction with Adrenalin, a branding agency in Denver, CO, the organization will be formally retiring the use of many of it’s discipline titles and acronyms (American Bouldering Series and ABS, Sport Climbing Series and SCS) at the end of the 2015 season and moving forward with a much more modern look and feel in addition to a very basic descriptive verbiage and logo usage plan.

“Over the years, we’ve come to realize that our logo and branding is dated and that it sorely needed some refreshment and direction.” Said USA Climbing CEO Kynan Waggoner. “By designing an updated icon and logo plan, we hope to eliminate some of the confusion that the new participant experiences when participating in our events and also give our organization and it’s promotional materials a fresh and modern look and feel. I cannot stress enough how collaborative the team at Adrenalin has been throughout this process and I couldn’t be happier with the finished products.”

“USA Climbing came to Adrenalin with a powerful vision for advancement and asked that we develop a brand toolbox to position them for future success and growth.” Said Daniel Price, Principal/President at Adrenalin, Inc. “Working with Chief Executive Officer Kynan Waggoner, we explored the core strengths of climbing, identified their key attributes and produced visuals that support their current and future position.”


About USA Climbing

USA Climbing is the United States National Governing Body for the sport of competition climbing. The organization manages the disciplines of Bouldering, Lead and Speed Climbing as well as Adaptive and Collegiate programming, along with hosting National Championships for each of the above listed groups. It also hosts and manages the IFSC Vail Bouldering World Cup and selects athletes to participate in the IFSC’s World Cup circuit and the World Climbing and Paraclimbing Championships.

For More Information Contact:

USA Climbing
4909 Pearl East Circle, Suite 102
Boulder, CO 80301 303.499.0715


About Adrenalin, Inc.

Founded in 1997, Adrenalin is a full-service branding, marketing and design agency that focuses on brand expansion through developing narratives, behaviors and visual components for organizations around the world. Adrenalin develops, expands and differentiates brands with a single goal—to build awareness and drive revenue for organizations. For more information about Adrenalin, visit goadrenalin.com.

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CGA Unveils Sleek New Logo

Feb 16, 2015

by Gary Baines

The CGA will take a sleek new look into its second century of existence.

The association has replaced its “pine bow” logo — which dates back to 1978 — with an updated, clean logo to coincide with the centennial-year anniversary of its founding in 1915.

The new look emphasizes Colorado imagery and the CGA’s prominent position in golf with a hunter green “C” encompassing navy blue mountains with a flagstick in the foreground and a white background. Below it — or to the side — is the association name and the year it came into being.

“It turned out great, a clean representation of golf in Colorado and what the CGA represents,” said Bill Pierson, chairman of the association’s marketing committee and a longtime CEO and principal at Clarke Advertising and Public Relations.

“The thought is that we wanted to be fresh and forward-looking,” added Buddy Noel, chairman of the CGA’s public relations committee and the secretary of the association. “The 100-year anniversary is a good time to reconsider what we look like and where we’re going. It’s one thing to celebrate 100 years of history and accomplishments for the organization, but at the same time it’s a wonderful opportunity to say we’re now ready to look forward to the next 100 years.”

Noel and Pierson serve on the board of directors for the volunteer-run non-profit CGA and they helped shepherd the logo selection and rebranding process.

The unveiling of the new logo is being done in conjunction with the launching of separate websites for the CGA and the CWGA. After previously sharing one site, the CGA’s new website will be coloradogolf.org, while the CWGA will host coloradowomensgolf.org. The separate, rebranded sites will make it easier for members of each organization, as well as other visitors, to more easily navigate and access material specifically oriented to them.

The new CGA logo was designed by Adrenalin Inc., a branding, marketing and design agency based in Denver. Adrenalin has also done logos and other services for the Phoenix Coyotes of the NHL and the University of Denver.

The idea behind the new look was to better communicate and symbolize the CGA’s role in golf in Colorado. The association now owns — or co-owns — CommonGround Golf Course, the CJGA, the Solich Caddie & Leadership Academy (left) at CommonGround, the Hale Irwin Elite Player Program and a variety of community and wellness outreach programs, with a particular emphasis on youth development.

“The important thing is, what does the new brand mean? In other words, what we do for golf in Colorado,” said Ed Mate, executive director of the CGA. “It’s a fresh opportunity to tell that story. We’re more than just your father’s CGA that just runs championships and does handicapping.

“The CGA has changed a lot — a LOT — in the last 15 years and particularly the last five years with CommonGround (which opened in 2009). The pine bow logo represents the old CGA. Now we have so much more to offer and our mission is so much deeper, and with our centennial the time was right to unveil a new logo. And the reaction we’re getting is exactly what we’re looking for — it’s modern, clean, simple, updated and it says Colorado.”

The new logo supplants a kelly green and white one designed in 1978 by Ronn Spargur, the former executive director of the Colorado Open.

The CJGA, which is overseen and administered by the CGA, also is unveiling a new logo, using the same color scheme and same foundation as the CGA logo.

The CGA will display the new logos to the general public at the Denver Golf Expo, set for Feb. 20-22 at the Denver Mart.

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