Mar 16, 2015

USA Climbing is Rebranding!


USA Climbing is Rebranding!

Boulder, Colorado – March 12, 2015


USA Climbing, the United States National Governing Body for the sport of competition climbing, announced today that it is releasing its new branding look and feel over the coming months. Working in conjunction with Adrenalin, a branding agency in Denver, CO, the organization will be formally retiring the use of many of it’s discipline titles and acronyms (American Bouldering Series and ABS, Sport Climbing Series and SCS) at the end of the 2015 season and moving forward with a much more modern look and feel in addition to a very basic descriptive verbiage and logo usage plan.

“Over the years, we’ve come to realize that our logo and branding is dated and that it sorely needed some refreshment and direction.” Said USA Climbing CEO Kynan Waggoner. “By designing an updated icon and logo plan, we hope to eliminate some of the confusion that the new participant experiences when participating in our events and also give our organization and it’s promotional materials a fresh and modern look and feel. I cannot stress enough how collaborative the team at Adrenalin has been throughout this process and I couldn’t be happier with the finished products.”

“USA Climbing came to Adrenalin with a powerful vision for advancement and asked that we develop a brand toolbox to position them for future success and growth.” Said Daniel Price, Principal/President at Adrenalin, Inc. “Working with Chief Executive Officer Kynan Waggoner, we explored the core strengths of climbing, identified their key attributes and produced visuals that support their current and future position.”


About USA Climbing

USA Climbing is the United States National Governing Body for the sport of competition climbing. The organization manages the disciplines of Bouldering, Lead and Speed Climbing as well as Adaptive and Collegiate programming, along with hosting National Championships for each of the above listed groups. It also hosts and manages the IFSC Vail Bouldering World Cup and selects athletes to participate in the IFSC’s World Cup circuit and the World Climbing and Paraclimbing Championships.

For More Information Contact:

USA Climbing
4909 Pearl East Circle, Suite 102
Boulder, CO 80301 303.499.0715


About Adrenalin, Inc.

Founded in 1997, Adrenalin is a full-service branding, marketing and design agency that focuses on brand expansion through developing narratives, behaviors and visual components for organizations around the world. Adrenalin develops, expands and differentiates brands with a single goal—to build awareness and drive revenue for organizations. For more information about Adrenalin, visit


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