If ever there was a ski area that’s vibe was described synonymously by locals, national and international visitors, Arapahoe Basin, aka The Legend, is it. So when the ski area was ready to go through the largest expansion the industry had seen in years, they needed an agency that could promote growth while protecting the legendary brand’s position. Adrenalin was called to deliver the goods and has served as their agency of record ever since. Adrenalin’s responsibilities continue to grow to fulfill the ski areas promotions of spring and summer events.

THE RESULT

Arapahoe Basin skier visits continue to increase and have moved them into the top 10 most skied areas in Colorado.

“Working with Adrenalin has been a marketing dream. The talent at the agency is creative, resourceful and responsive. With our largest expansion in 61 years coming on line this season we needed a professional full-service advertising agency that could get the message out in an exciting and enticing way. Adrenalin was successful in accomplishing that goal. The agency made the process from logo development to brand awareness as painless and effective as possible. When we expand again in 61 years, we’ll call Adrenalin.”
– Leigh Hierholzer | Director of Marketing and Communications