Chicago has a new team in town and owners knew that introducing this franchise would have its unique opportunities in such a competitive sports city. After deciding on a name that captures the spirit and culture of the city, they knew they could turn to Adrenalin to create a mark that ties it all together. Playing their inaugural year May 2018 in the American Association of Independent Professional Baseball, the Dogs wanted to have a fresh, clean mark that all Chicagoians would be proud to represent nation wide.