Kroenke Sports & Entertainment (KSE) owner Stan Kroenke knew that introducing his new National Lacrosse League franchise in a “Grand Slam” City (cities with teams in the NFL, NBA, MLB and NHL franchises) would have its challenges. After all, the Denver fan base was accustomed to major league branding and would recognize anything less as armature. Recognizing the history his marketing staff enjoyed through their partnership with Adrenalin, he turned to the sports marketing firm to develop the logo for the Colorado Mammoth.

The result

The team was ranked number one in merchandise sales in the league and continues to have strong numbers year to year.