Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 21 of Colorado's ski & snowboard resorts and a global voice of the Colorado ski industry. CSCUSA approached Adrenalin with a desire to create a new look and narrative for all of their digital and print pieces. Adrenalin assessed their past work, reviewed their new goals and worked collaboratively with their marketing team on a new design platform that highlights their benefits and brand values across all mediums.