Overlooking the historic town of Durango sits Fort Lewis College. A school whose history is as rich as the surrounding mountains are in beauty. When the time came for the school to develop a new family of athletic marks, they knew it would be necessary to turn to a branding agency that understood their uniqueness. Adrenalin was included in a national search amongst other sports branding agencies and would ultimately prove to make the grade.


The logo family showcases the school’s beautiful setting and rich Native American history and has led to an increase in merchandise sales.