The Los Angeles Galaxy winners of 4 MLS Championships, is considered the model organization of Major League Soccer. Their accomplishments in MLS, the CONCACAF Champions League, and Lamar Hunt U.S. Open Cup helps them land the games biggest stars, including world-icon David Beckham. Never a team to settle on their successes, Galaxy leader’s asked Adrenalin to execute a brand audit that would address any perception changes that could hinder the club’s position as one of the top US Soccer teams. Adrenalin leaders introduced their proprietary BRAND XP platform to club leaders and executed the necessary steps to provide the answers they sought.


All the research findings were addressed and a comprehensive brand style guide was developed to provide the club’s staff and their media and corporate partners with the guidelines necessary to strengthen the brand value.