Soon after Colorado College, University of Denver, Miami University, Minnesota Duluth, Nebraska Omaha, North Dakota, St. Cloud State, and Western Michigan left the sacred grounds of the WCHA to form the National Collegiate Hockey Conference, members of the new conference performed a nation wide search for a branding firm to create their logo. Adrenalin quickly rose to the top of the list and was selected to handle the project. Working with the athletic directors and coaches from each school, Adrenalin’s staff put their BRAND XP platform in play and developed a logo that represented the values and strengths of the new college hockey conference.

The result

An electronic brand style guide was developed and is widely used by the conference and member institutions on a daily basis to grow and strengthen the brand value of the National Collegiate Hockey Conference.