When the National Ski Areas Association (the trade association for 90% of the ski areas in the United States) saw the need for a more cohesive connection across their communications, they knew a rebrand would be a necessary first step. An RFP was sent out to qualifying branding agencies and Adrenalin quickly made its way to the top of the list. The leadership at NSAA was familiar with Adrenalin’s rich history of building brands for the outdoor/ski industry and knew that they could achieve their brand goals with Adrenalin leading the process.

The team at Adrenalin conducted the necessary brand sessions with the key leaders at NSAA to better understand the specific goals and provide solutions for how best to: 1) Capture the NSAA’s rich history. 2) Build a brand story through new logos and graphic elements that promote NSAA’s leadership through theirannual conferences, tradeshows and educational programs.


The development of a new National Ski Areas Association logo has captured the attention of NSAA’s members and serves as the foundation for a plethora of secondary event and program logos. Collectively, the new marks represent the NSAA as the developer of the events while raising the brand value of the organization as a whole.

“NSAA was in dire need of both a brand refresh and a set of brand standards so we could consolidate all of our divergent materials into one cohesive look. Adrenalin understands the world in which we operate, but they allowed our association’s expertise and needs to drive the process. We felt heard as a client, which is so important. But in listening to us, Adrenalin also identified the right boundaries to push, and helped us to explore concepts we hadn’t thought of. That’s what makes working with Adrenalin fun - they’re creative, communicative and fearless, with a deep bench of experts to help us achieve our goals.”
– Adrienne Saia Isaac | Director of Marketing and Communications