With more than 28,000 members serving over 650 patrols, the staff at National Ski Patrol’s (NSP) main office recognized a need to provide their regional directors with guidelines that would allow them to accurately present their affiliation to the parent organization. Located at the base of the Rocky Mountains, and a few miles west of Adrenalin, leaders of NSP didn’t have to travel far to find an agency that could provide them the expertise necessary to present the solutions they needed. Working with NSP directors and staff, Adrenalin developed an action plan that led to the creation of a comprehensive brand style guide. The electronic publication delivers the values and strengths of the organization and provides usage guidelines necessary to enhance NSP’s global story.