Reynolds Cycling was on the verge of introducing the fastest wheel set in the world and needed an agency that could present the scientific engineering in a compelling fashion. Wind tunnel testing would ultimately prove the wheels were superior, but advertising had to be created and placed prior to testing. Adrenalin worked closely with ownership and engineer Paul Lew to create a compelling story line based on Reynold’s proprietary computational fluid dynamics—software that projected wind tunnel results.

The result

Sales of the wheels hit projections and provided the platform for future success.