Amongst the sports that combine skill, endurance and competitiveness, triathlons lead the way. With the desire to increase membership and take their organization to a new level, USA Triathlon knew Adrenalin’s success with other National Governing Bodies (including USA Water Polo, USA Volleyball, USA Bobsled, USA Boxing and USA Wrestling to name a few) would make them a natural choice. Adrenalin jumped in with gusto and developed a campaign that challenged the competitiveness of USAT members to compete at a higher level. Bikers and runners were called out in targeted advertisements and dared to give triathlon a try.

The result

The multi-year campaign was part of the NGB’s 60% increase in membership.