USA Weightfliting (USAW), a National Governing Body (NGB), is the national governing body overseeing the sport of weightlifting in the United States. To properly position the sport to its growing membership, USAW leadership turned to Adrenalin to help them lift their brand to the top and convey its message across all events.  Starting with a quick analysis of USAW past efforts and progress to date, Adrenalin was able to gain insight into the sport and how it was perceived by members, nonmembers and partners.

The result

Adrenalin delivered a full platform that extended across promotional and on-site materials including custom logos for each event. The new look was viewed by many as a fresh and energized feel for the existing sport of weightlifting. The professional upgrade has increased USAW's recognition across all their events world-wide, while strengthening their brand position amongst other events in their space.