Adrenalin has a long history working with National Governing Bodies (including USA Triathlon, USA Volleyball, USA Bobsled, USA Boxing and USA Water Polo to name a few) so it was no surprise when the toughest sport in the NGB needed a member benefit and education campaign they asked Adrenalin to join their team. Recognizing that some of America’s top leaders (including presidents, congress men and top CEO’s) gained their leadership skills through USA Wrestling, Adrenalin set out to develop a story line and brand message based on three words, “Success Starts Here.” Posters featuring successful athletes who got their start in wrestling, including NFL receiver Roddy White and MMA Champion Mike Brown, were just part of Adrenalin’s deliverables. Coaches hand books, schedule posters and club membership booklets were also developed to help USA Wrestling grow membership and gain positive recognition.

The result

USA Wrestling membership has grown by 10% and continues to climb.

“Dan and the creative team at Adrenalin were great to work with. They provided fresh ideas, a great look, and a solid branding strategy for the organization. As a result of working with Adrenalin, our coaches and clubs organizers had high-quality marketing materials to promote the organization. This was one of the drivers that led to this year’s strong membership growth.”
– Les Gutches | Associate Executive Director